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An individual who owns and operates a business whether it be small or large is know as a business owner. This individual also profits from the net gain of the company. Business owners like to know what’s coming next and where it’s coming from. They make calculated decisions where the outcome is clear. The result may not be huge, but it will typically keep them moving forward. The major difference between small business owners and entrepreneurs is summarized below: Small-business owners have a great idea: They solve a problem in their community. They know their business and target audience. They know what will make their customers happy. They serve their customers. Entrepreneurs have big ideas: They dream big. They think big. They come up with ideas that haven’t been tested, diagnosed, or worked through. A lot of times they don’t even know if their ideas are possible, which gets them even more excited. They are generally, far more prosperous than small business owners. Most times, entre...

 Content marketing is a strategy for selling your goods or services. It involves setting yourself up as an expert in your field by creating and sharing content that is closely related to what you are selling. The content can include blog posts, videos, online courses or e-books. The goal is to attract and retain a clearly-defined audience who will purchase your goods or services. Understand the basics of building an online presence.  If you own a business, you need a website. It doesn't need to be fancy, but it does need to present essential information to potential customers. Things like your business' contact information, product descriptions, an online store, etc. Use search engine optimization (SEO) to ensure your website isn't buried on the last page of a search engine. To do this, you'll need to provide interesting, unique content on your website, use keywords, and get other websites to link back to yours. Learn the definition of paid channel advertising.  This is...