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Today I’m going to help you decrypt this area of digital advertising and educate you on every aspect of programmatic. Programmatic is the process of using software to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads. The term gets used a lot within the digital advertising industry and often relates to areas such as real-time bidding (RTB), remnant inventory and open auctions. Programmatic advertising isn’t just being utilized within display advertising, the likes of video, mobile, and native ad formats have also started to adopt this technology-driven approach to marketing. The proof of this is obvious within the advertising industry. According to Veinteractive.com the use of programmatic video advertising has gone from less than a billion dollar spend in 2014 to over $6 billion. As the use of mobile devices continues to grow the use of programmatic video w...

Facebook as we all know, is the most active social media in the world and has over one billion downloads on PlayStore. Facebook advertising has a unique advantage over almost all of the other internet advertising channels, which is the fact that you can target your ads by: Location Age Gender Interest Types of Facebook Advertising Currently, there are four types of Facebook advertising. They are: Marketplace Ads : These are the most standard Facebook ad type and are usually the starting point for many small and medium sized businesses. Page Posts Ads: These ads show up on a user's newsfeed. Known as native advertising, the ads appear and blend seamlessly into a newsfeed like any regular status post. Sponsored Stories : These ads help people engage with brands that their friends like, and only show up in a user's newsfeed if a friend has engaged with company recently. Promoted Posts : The funny thing with Facebook is that even when you post an update, it doesn't necessarily...

Google AdWords is an online advertising service developed by Google, where advertisers pay to display brief advertising copy, product listings, and video content within the Google ad network(Google search results page, Youtube video and, partner websites and apps) to web users. No other advertising network will give you faster sales results than AdWords. The reason for this is that your ad can be on the first page of a Google search query in less than five minutes after signing up. Your advertisements can also show up on Google’s content network which places your ads on websites wishing to monetize with Google Adsense. To start advertising, go to adwords.google.com . They are quite helpful at getting you started and whisking you into the world of pay-per-click advertising. The way it works is very simple. You tell Google what ads you want to show up on their results page based on keyword searches from their users. Every time someone clicks on your AdWords advertisement, Google will cha...

Most business owners do not know what email marketing is and it's importance. According to Wiki, "Email marketing is a form of direct marketing that uses electronic mail as a means of communicating  or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. “ Email marketing is the lifeblood of any business. If you don’t have a solid email marketing strategy, then you hate money. Email isn’t going anywhere and is still one of the best ways to move a lead to a prospect, a prospect to a buyer and a buyer to a consistent customer”- Justin Rondeau. Related post: Get the email address list of high net-worth individuals in Nigeria here   It becomes essential whenever you are pursuing numerous leads for marketing your brands and products. With so many tasks to manage, such as: *Handling an auto-responder *Managing subscriptions of your clients *Sending of emails to your potential customers...