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WhatsApp currently is more than a peer to peer chatting app. It is a professional and effective platform to communicate with potential customers or create a loyalty program. WhatsApp is a social, instant messaging platform which leverages your phone’s internet connection to aid communication between parties. This communication can be to one person at a time, multiple people on a broadcast list or a collection of like-minded individuals in a group. The greatest thing you can have in business is an audience, and the chances are very high that a very large percentage of your customers are using the platform already. It is hard to sift through 1.5 billion people using Whatsapp and not find a decent/handful groups that would be interested in your product, wouldn’t you say? The best reason to use WhatsApp for business is that many of your customers are probably already using it. More than 60 billion messages are sent through WhatsApp every single day. Also,WhatsApp is free to use. This means...

More woes for Nigeria as its largest trading partner in West Africa, Ghana has banned the importation of Nigerian goods to fix economic issues. Presidents Muhammadu Buhari and John Mahama of Ghana    Ghana has prohibited some items from entry into its domain, following Nigeria’s foot steps that restricted 41 items from access to foreign exchange.   Ghana however has placed a ban on some goods from being imported into the country, Vanguard reports. Ghanaian Minister of Trade and Industry, Mr. Ekwow Spio-Garbrah stated yesterday that Ghana and Nigeria trad are said to account for some 68 per cent of the ECOWAS region’s Gross Domestic Product. Nigeria accounts for almost 10 per cent of Ghana’s foreign trade volume, whereas Ghana is listed as the 9th largest trade partner to Nigeria. In spite of the difficulties, Ghana remains Nigeria’s largest trade partner and favourite investment hub in the West Africa sub-region, as Ghana imports the largest share of all Nigerian oil expo...