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Finding new customers is a fundamental challenge for every business. If you’re looking to attract new business or service new clients here are creative tips to help  attract and turn prospects into paying customers. Related post: How to attract your desired clients and make more sales Networking and referrals Landing referrals from networking or past business associations isn't just a cheap way to pick up new business. It's also a way to pick up customers with the highest retention rates. What's more, referral customers tend to purchase more over time and in turn become a source of additional referrals.  One of the best way to have good and responsive referrals, is to offer some free sevice(s) or low-price-product. Develop a clear offer for each prospective partner. Come up with a free or deeply discounted product or service that has a high perceived value for the consumer with a low dollar cost for you. In that way, customers will keep pouring into your business. Investors...

You can throw all the money you want at your marketing campaign -- spend tens of thousands of Naira on branding, landing pages, funnels, Facebook, sales letters and postcards -- but the single-best new customer is still a referred new customer. According to a study conducted, 65 percent of companies’ new business comes from referrals.  The best parts about getting a referral is that referred customers spend more than customers gained via cold media. A study done in 2011 by The American Marketing Association, involving over 10,000 customers at a well-known German bank, discovered that referred customers spend more on their first visit, stay customers longer, and have an overall 16 percent higher lifetime value than non-referred customers. How to generate more referrals. This can come in a few different forms -- the two most popular forms of referrals are word-of-mouth referrals and partner referrals. Word-of-mouth referrals are the most basic referrals, where one person simply tells...

A general saying has it that 'customers are always right.' If we know what to say and, more importantly, how to say it, you may be able to save the situation. In fact, you can even end up with a better relationship with your client than you had before. In this article we'll explore a few steps to follow when dealing with angry customers. Listen Actively Whatever your client or customer is saying - you should listen carefully. They want to be heard, and what you need to do is to listen actively, and which is more important - show genuine interest. Give your client all of your attention, even if you think you know how to solve the situation right away. Resist the temptation to jump to conclusions about what happened. Just let the angry customer tell you his story, don't interrupt. Start the dialogue with a neutral statement, such as, "Let's go over what happened," or "Please tell me why you're upset." Show him/her that you are on the same side ...