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Why WhatsApp Marketing Strategy Is Better Than Any Other Form Of Digital Marketing

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WhatsApp currently is more than a peer to peer chatting app. It is a professional and effective platform to communicate with potential customers or create a loyalty program. WhatsApp is a social, instant messaging platform which leverages your phone’s internet connection to aid communication between parties. This communication can be to one person at a time, multiple people on a broadcast list or a collection of like-minded individuals in a group. The greatest thing you can have in business is an audience, and the chances are very high that a very large percentage of your customers are using the platform already. It is hard to sift through 1.5 billion people using Whatsapp and not find a decent/handful groups that would be interested in your product, wouldn’t you say? The best reason to use WhatsApp for business is that many of your customers are probably already using it. More than 60 billion messages are sent through WhatsApp every single day. Also,WhatsApp is free to use. This means...

How To Start Gift Card Reselling Business And Be Making Good Profit Monthly

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You can make a full time income reselling gift cards. I am telling you this because I'd been in the business. One of my favorite ways of making money on a part-time basis is buying and reselling gift cards for a profit and I’ll show you how! How It Works Unwanted gift cards can be sold for a percentage of their value (usually 70-90 percent).  This benefits both the gift card reseller site and the seller.  The seller (you) get to trade in your unwanted card for a card you do want with the cost being sacrificing a small amount of the value to the reseller site. The reseller site wins because they now have a full value card which they obtained at a discount. Example: You where given a $100 eBay gift card and you trades it for a $75 Amazon gift card. The reseller site can now sell the $100 eBay card for $95 to a buyer, making $20 in the process ($95 -$75=$20). And the good news is this, there are always market for gift cards. Which means, you make make the $20 over and over again....

Business Mistakes New StartUps Should Avoid

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If you want to start a business, read through the following list of business mistakes and go out of your way to avoid them. Any one of them could sabotage your new business venture and turn it into a failure rather than a success. Don't be afraid to fail. "The biggest mistake you can make is to be afraid of failure. Failure is key to your success, and jumping into your fear is very positive for your future business. How you pick up after failure and learn from your mistakes is the key to great success. Thinking that all you need is an idea. There’s a lot more. First and foremost is a good work ethic. The idea is just the beginning. You need to frame all the details of your idea from beginning to end, including game-planning and preparing for ‘what-ifs.’ You’ve got to create a solid foundation that you can build on. If you don’t dot your ‘i’s’ and cross your ‘t’s’ you’ll never get out of the gate. Not having a good lawyer. Starting a business is complicated and rife with landmi...

How To Start Gift Cards Reselling Business In Nigeria (Other African Countries) And Make Good Money

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You can make a full time income reselling gift cards. I am telling you this because I'd been in the business. One of my favorite ways of making money on a part-time basis is buying and reselling gift cards for a profit and I’ll show you how! How It Works Unwanted gift cards can be sold for a percentage of their value (usually 70-90 percent).  This benefits both the gift card reseller site and the seller.  The seller (you) get to trade in your unwanted card for a card you do want with the cost being sacrificing a small amount of the value to the reseller site. The reseller site wins because they now have a full value card which they obtained at a discount. Example: You where given a $100 eBay gift card and you trades it for a $75 Amazon gift card. The reseller site can now sell the $100 eBay card for $95 to a buyer, making $20 in the process ($95 -$75=$20). And the good news is this, there are always market for gift cards. Which means, you make make the $20 over and over again....

Factors To Consider While Selecting A Location For Your Business Store/Office

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Making location determinations can be as simple or as complex as you make it. There are, for instance, sophisticated location analysis tools available that include traffic pattern information, demographic and lifestyle data, and competitive analyses. You know your target market and the product or service you’re going to sell. But you’re still undecided about where you want to set up shop/office, and the decision shouldn’t be taken lightly. From street visibility and foot traffic to the cost of commercial real estate, choosing the right space makes a big impact on your bottom line. Style of operation : Make sure your location is consistent with your particular style and image. Demographics : Start by considering who your customers are. How important is their proximity to your location? If you're a retail store that relies on the local community, this is vital. For other business models, it might not be. Foot traffic : If you need people to come into your store, make sure that store ...

Practical Ways Of Financing Your New Business Ideas/Startup

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Lack of capital is one of the biggest threats to entrepreneurs across the world, especially in tough business environments like Africa. In fact, most people say it’s hard – almost impossible – for entrepreneurs to raise capital on the continent, especially if you’re a startup. But, in most cases, “lack of capital” is not the problem. The real problem is  “lack of awareness.” Below are some practical ways of financing your new business idea. Bootstrapping When first getting started, many entrepreneurs use “bootstrapping,” which means financing your company by scraping together any personal funds you can find. This typically includes your savings account and any home equity lines you may have. In many cases, using the money you have instead of borrowing or raising is a great approach—in fact, some entrepreneurs continue to bootstrap until their business is profitable. This can be beneficial because it means you won’t have extensive loans and monthly payments that bog you down, especi...

Profitable Businesses You Can Start With N20,000 And Make Over A Million Naira In Less Than A Year

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Most people have good business idea but they assume that their idea will never get far off the ground unless they have major funding behind them. If your idea and plan of execution aren't well thought out from the beginning, no amount of money can turn it into a winner. Some persons see there business idea as additional means of income stead of taking it mainstream. Coming up with a good idea isn’t a static process; it involves a lot of trial and error. To help, I had come up with the list of businesses you can do to build up your finances in no distance time. Most of these businesses I still do till today, and they are very lucrative and profitable, judging from my experience over the years. You can start of the the business with capital of about N20,000 and you can generate up to N2million in net profit within a year, if you put your time and be dedicated. Most of these can be done at home in your spare time, and in your spare space, too. See if there are any ideas below that fit...

How To Start A Successful Dropshipping Business From Your Home

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Dropshipping is a supply chain management method in which the retailer does not keep goods in stock but instead transfers the customer orders and shipment details to either the manufacturer, another retailer, or a wholesaler, who then ships the goods directly to the customer. The main concept of dropshipping is selling products you don’t actually own. Working with dropship partners is not only a product acquisition model, but also includes product fulfillment. The process works by taking orders from your online business and forwarding them to your supplier/dropship partner. They in return, ship the product to your customer on behalf of your company. The key to making money with drop shipping is making a profit on the price difference between what you charge and what your dropshipping partners charge you. The biggest benefit to dropshipping is the ability to offer a large selection of product without purchasing inventory upfront and managing that inventory. Dropshipping can also be a gr...

How To Use Email Marketing To Boost Your Business And Increase Sales

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Most business owners do not know what email marketing is and it's importance. According to Wiki, "Email marketing is a form of direct marketing that uses electronic mail as a means of communicating  or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. “ Email marketing is the lifeblood of any business. If you don’t have a solid email marketing strategy, then you hate money. Email isn’t going anywhere and is still one of the best ways to move a lead to a prospect, a prospect to a buyer and a buyer to a consistent customer”- Justin Rondeau. Related post: Get the email address list of high net-worth individuals in Nigeria here   It becomes essential whenever you are pursuing numerous leads for marketing your brands and products. With so many tasks to manage, such as: *Handling an auto-responder *Managing subscriptions of your clients *Sending of emails to your potential customers...

How An Individual Can Start Oil And Gas Marketing/Brokerage Business In Nigeria Without Capital

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Last Updated: March 20th, 2018 Oil and gas distribution business is one of the most lucrative and relaxed business anyone can start with little or no capital. You can go into oil and gas products trading, supplies, big and small deals and facility management. The oil industry is where everybody can benefit. The trading opportunity is massive, in fact, in one deal alone, you can make over N200,000(NGN).  Product trading is where the wealth is and, it has a wide scope, from the Automotive gas oil(AGO- Diesel) to PMS(petrol),  DPK(kerosene) and LPFO( low pour fuel oil- black oil). You will find opportunities from homes, banks, factories, workshops, eateries and business centres, cyber cafes, companies, government offices, and even to filling stations and depots. All these places are where you can supply petroleum products for millions even on your first delivery. The good news is, you do not need to be a millionaire to start this business. With what is called Local Purchase Order...

Ways Of Reviving Your Failing/Dying Business

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Nearly all small and mid-size business owners and CEOs face the daunting task of managing the recovery of a highly distressed or dying business. This is a period characterized by hard business conditions, low sales, low morale, low cash, low market share, and low innovation. There are many factors responsible for this near death experience, including those that are self-inflicted like a major project failure, lack of information to manage the business or incompetent management, poor sales management, or poor financial controls.  These are generally termed internal forces. While those that are not self-inflicted like government regulations, economic recessions, low-priced competitors or natural disasters are termed external forces. How To Go About Reviving Your Dying Business 1. Identify the problems You must first identify the real problem(s) and realize there are issues that need addressing with a high sense of urgency.  You need to get committed to making the needed changes ...

Ways Of Making Money During Christmas Season

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Christmas is one of the holidays that create huge business opportunities for smart investors and entrepreneurs who are ready to grab them while the season lasts. From greeting cards and gifts to wears, many products sell very well especially when December 25 is fast approaching. As an entrepreneur, you can make money off of the Christmas seasons by exploiting some of the many business opportunities that come with it. So without wasting time, below are ten profitable business ideas that you can make cool money with when the next Christmas is near: Design and sell Christmas cards When Christmas is near, people buy and exchange Christmas greeting cards with their friends, relatives, and customers. This explains the reason why the demand for Christmas cards start booming wildly anytime from December 1st. If you are a creative artist, you can design beautiful greeting cards and put them up for sale. You can design them either by hand or with a computer. Either ways, there’s a lot of money t...

Opportunities In Oil And Gas Marketing/Distribution Business And How To Start Without Capital

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The oil industry is where everybody can benefit. The trading opportunity is massive, in fact, in one deal alone, you can make over N200,000(NGN).  Product trading is where the wealth is and, it has a wide scope, from the Automotive gas oil(AGO- Diesel) to PMS(petrol),  DPK(kerosene) and LPFO( low pour fuel oil- black oil). You will find opportunities from homes, banks, factories, workshops, eateries and business centres, cyber cafes, companies, government offices, and even to filling stations and depots. All these places are where you can supply petroleum products for millions even on your first delivery. The good news is, you do not need to be a millionaire to start this business. With what is called Local Purchase Order(LPO) you can start without any capital(money) and still make huge amount of money. LPO is a contract agreement between you and the company you want to deliver the product to, and usually, it contains the quality, quantity, date the product will be delivered, ...

How To Make Money Monthly Through Email Marketing

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What is email marketing? Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Marketing emails can be sent to a purchased lead list or a current customer database. The term usually refers to sending email messages with the purpose of enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads. Why is email marketing the best form of marketing? Email has larger reach : Email is the currency of the web, and anybody who is online has an active email address. Also anyone that owns and An...

How New Entrepreneurs Can Avoid Business Bondage

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Is pursuing success as an entrepreneur really worth risking so many relationships and losing your personal life? Business bondage can be described as the state of feeling inexorably intertwined or even imprisoned by your business . Business bondage is frequently experienced by new entrepreneurs and small-business owners. Every day as an entrepreneur seems like a marathon. You are exhausted after putting in long hours of work, but you wake up the next day and do it all over again without finding time for you personal life. Many factors can contribute to this feeling:  • lack of experience • financial stress (insufficient capital, late- or non-paying customers, high-interest credit, etc.) • macroeconomic events (national economic issues, financial market fluctuations, etc.) • inability to lead or delegate tasks • inefficient or inadequate business systems • lack of experienced help/staff • increase in the competitive environment According to the Small Business Administration, busines...

Let Us Promote Your Business To Over A Million Nigerians At The Lowest Cost Ever

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Let us promote your business (goods and services) to a total of 1.2million Nigerians through effective email marketing campaign. The database is designed to make it easier to send out messages to all at once. You don't need to send your message individually to all the emails. The system is designed in such as well that, we when schedule your advert, the email will automatically be sent to all email addresses in the database regardless of location or domain, at the right/optimal time. Here, the job has already been done, you will have access to all Nigeria emails in the database for your marketing campaign. And the database is being updated once in 3months, while new email addresses are added, non-functional emails addresses are remove. This is to ensure that your message is delivered to real people. Our email campaigns has opening rate of over 85%. We use paid service for our campaign and this has helped in monitoring rate of responses. Currently, We can sort out the addresses into...

Procedure for a Foreigner to Establish Business in Nigeria

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For foreign investors that wish to invest in any sector of Nigeria's economy, here are the steps to follow. STEP1 Incorporation of the Business at the Corporate Affairs Commission (CAC) in accordance with the Companies and Allied Matters Act, 1990. STEP 2 Registration of the company with Nigerian Investment Promotion Commission for the granting of Business Permit. IPC also grants approvals for expatriate quota positions and incentives. a. Requirements for Business Permit  Purchase NIPC form I for N10,000.00. Completed form submitted with original receipt. Certificate of Incorporation. A minimum share capital holding in the joint venture. Details of share holding in the joint venture. Joint venture/partnership Agreement where applicable. Memorandum and Articles of Association. CAC’s Form CO2 and CO7 duly certified. Evidence of capital importation for wholly foreign companies. Approval from the appropriate professional bodies where applicable. Expatriate Quota In addition to the requ...