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Today I’m going to help you decrypt this area of digital advertising and educate you on every aspect of programmatic. Programmatic is the process of using software to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads. The term gets used a lot within the digital advertising industry and often relates to areas such as real-time bidding (RTB), remnant inventory and open auctions. Programmatic advertising isn’t just being utilized within display advertising, the likes of video, mobile, and native ad formats have also started to adopt this technology-driven approach to marketing. The proof of this is obvious within the advertising industry. According to Veinteractive.com the use of programmatic video advertising has gone from less than a billion dollar spend in 2014 to over $6 billion. As the use of mobile devices continues to grow the use of programmatic video w...

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers. That’s why so many businesses obsess over search engine optimization. It provides a really good return on investment and it has a lasting effect. If you’re lucky and your website appears for all sorts of searches in Google (and other search engines), then you are the blessed receiver of free Internet traffic, which hopefully will bless you with a great deal of sales. People who come to your online store because of a search query generally want to see what you have to offer. You didn’t in...

Google AdWords is an online advertising service developed by Google, where advertisers pay to display brief advertising copy, product listings, and video content within the Google ad network(Google search results page, Youtube video and, partner websites and apps) to web users. No other advertising network will give you faster sales results than AdWords. The reason for this is that your ad can be on the first page of a Google search query in less than five minutes after signing up. Your advertisements can also show up on Google’s content network which places your ads on websites wishing to monetize with Google Adsense. To start advertising, go to adwords.google.com . They are quite helpful at getting you started and whisking you into the world of pay-per-click advertising. The way it works is very simple. You tell Google what ads you want to show up on their results page based on keyword searches from their users. Every time someone clicks on your AdWords advertisement, Google will cha...