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Today I’m going to help you decrypt this area of digital advertising and educate you on every aspect of programmatic. Programmatic is the process of using software to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads. The term gets used a lot within the digital advertising industry and often relates to areas such as real-time bidding (RTB), remnant inventory and open auctions. Programmatic advertising isn’t just being utilized within display advertising, the likes of video, mobile, and native ad formats have also started to adopt this technology-driven approach to marketing. The proof of this is obvious within the advertising industry. According to Veinteractive.com the use of programmatic video advertising has gone from less than a billion dollar spend in 2014 to over $6 billion. As the use of mobile devices continues to grow the use of programmatic video w...

Facebook as we all know, is the most active social media in the world and has over one billion downloads on PlayStore. Facebook advertising has a unique advantage over almost all of the other internet advertising channels, which is the fact that you can target your ads by: Location Age Gender Interest Types of Facebook Advertising Currently, there are four types of Facebook advertising. They are: Marketplace Ads : These are the most standard Facebook ad type and are usually the starting point for many small and medium sized businesses. Page Posts Ads: These ads show up on a user's newsfeed. Known as native advertising, the ads appear and blend seamlessly into a newsfeed like any regular status post. Sponsored Stories : These ads help people engage with brands that their friends like, and only show up in a user's newsfeed if a friend has engaged with company recently. Promoted Posts : The funny thing with Facebook is that even when you post an update, it doesn't necessarily...

Google AdWords is an online advertising service developed by Google, where advertisers pay to display brief advertising copy, product listings, and video content within the Google ad network(Google search results page, Youtube video and, partner websites and apps) to web users. No other advertising network will give you faster sales results than AdWords. The reason for this is that your ad can be on the first page of a Google search query in less than five minutes after signing up. Your advertisements can also show up on Google’s content network which places your ads on websites wishing to monetize with Google Adsense. To start advertising, go to adwords.google.com . They are quite helpful at getting you started and whisking you into the world of pay-per-click advertising. The way it works is very simple. You tell Google what ads you want to show up on their results page based on keyword searches from their users. Every time someone clicks on your AdWords advertisement, Google will cha...

What is email marketing? Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Marketing emails can be sent to a purchased lead list or a current customer database. The term usually refers to sending email messages with the purpose of enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads. Why is email marketing the best form of marketing? Email has larger reach : Email is the currency of the web, and anybody who is online has an active email address. Also anyone that owns and An...

The Value of Monetizing Your Blog Through Non-advertising Opportunities: Displaying ads on your blog is certainly a simple way to try to generate an income from it. However, ads are not a guaranteed money-maker. For one reason, they are often dependent on the actions of your blog's readers. For another reason, generating a significant amount of money through advertising on your blog is unlikely (possible but unlikely) unless your blog receives a very large amount of traffic each day. By diversifying your income-generating opportunities, you'll have a greater chance of successfully monetizing your blog. The following are a variety of non-advertising methods to earn money from your blog. Sell Merchandise: Many bloggers have success selling branded and non-branded merchandise on their blogs through CafePress. Ask for Donations: It can't hurt to ask your readers to donate to your blog. Some of them just might do it. You can add a donation button  to your blog through PayPal. Se...