Why You Should Not Do What You Love When Starting Your Own Business
One of the most common pieces of advice to those who are thinking of starting a small business is to do what they love. Particularly when you are at the stage of starting your own business where you're casting about for ideas and deciding what kind of business you want to start, choosing to start a business based on what you love can lead you on a path headed entirely in the wrong direction - or even over a cliff. You should not do what you love because: 1. Love tempts you to take shortcuts. One of the reason love and starting your own business don't mix is that we tend to assume that other people will love who or what we love. Who hasn't experienced the bewilderment of realizing that a person who’s important to us dislikes a loved one? It's an uncomfortable situation that can lead to hurt feelings and even the loss of a friendship. When you start your own business based on what you love, the assumption that other people love it too can be downright dangerous. When you...