faulker047

Making location determinations can be as simple or as complex as you make it. There are, for instance, sophisticated location analysis tools available that include traffic pattern information, demographic and lifestyle data, and competitive analyses. You know your target market and the product or service you’re going to sell. But you’re still undecided about where you want to set up shop/office, and the decision shouldn’t be taken lightly. From street visibility and foot traffic to the cost of commercial real estate, choosing the right space makes a big impact on your bottom line. Style of operation : Make sure your location is consistent with your particular style and image. Demographics : Start by considering who your customers are. How important is their proximity to your location? If you're a retail store that relies on the local community, this is vital. For other business models, it might not be. Foot traffic : If you need people to come into your store, make sure that store ...

Lack of capital is one of the biggest threats to entrepreneurs across the world, especially in tough business environments like Africa. In fact, most people say it’s hard – almost impossible – for entrepreneurs to raise capital on the continent, especially if you’re a startup. But, in most cases, “lack of capital” is not the problem. The real problem is  “lack of awareness.” Below are some practical ways of financing your new business idea. Bootstrapping When first getting started, many entrepreneurs use “bootstrapping,” which means financing your company by scraping together any personal funds you can find. This typically includes your savings account and any home equity lines you may have. In many cases, using the money you have instead of borrowing or raising is a great approach—in fact, some entrepreneurs continue to bootstrap until their business is profitable. This can be beneficial because it means you won’t have extensive loans and monthly payments that bog you down, especi...